Good Opportunities Become Harder to Recover.
Visibility fades. Inquiries wait or scatter across channels. Website issues linger. Reports show what happened, but no one has the time to turn them into improvements.
THE SOLUTION
Not a Course. Not Another Login. The Operating Help Your Business Has Been Missing.
Founders Club combines daily visibility, website improvement, lead conversations, appointment flow and performance direction into one defined membership managed by Boss Up.
Twice monthly, you work with Lateef and a focused group of roofing-company founders. Between sessions, our team carries out the agreed work—so useful decisions become execution instead of another list on your desk.
See what Boss Up operates ↓YOUR GUIDE
We Built This Because the Same Essential Work Kept Landing Back on the Owner.
We understand why contractors come looking for one immediate fix—administrative help, estimates, claims support or somebody to follow up. The urgent problem is real. The deeper problem is that the recurring growth work still has no single owner.
After years of helping hundreds of contractors, I looked closely at what owners needed most and what repeatedly fell back onto their plates. Boss Up already had much of the talent, technology and process on the shelf. Founders Club puts those lessons into one repeatable operating model, so a focused group of contractors can benefit from our team, our systems and one another’s experience without building every capability separately.
THE VALUE OF ONE CONNECTED OPERATION
Four Operating Areas.
One Less System for You to Manage.
Stay visible, respond faster and improve what is working. We organize hundreds of recurring posts, pages, conversations, schedules, handoffs, data checks and optimizations into four connected areas.
Daily Visibility
and Useful Content
We publish the agreed daily social content, maintain a consistent blog rhythm, and build local-search and answer-engine visibility.Powered behind the scenes by UGO: Your brand stays visible without making content another job.
Conversations
That Move Forward
Your AI receptionist helps manage supported conversations across phone, email, SMS and connected social channels, gathers job details and follows your approved booking or human-handoff rules.Powered by the newly rebuilt MYRA: More inquiries receive a clear next step, with less chasing.
Website, Search
and Performance
Boss Up reviews available analytics and connected advertising signals, then improves the agreed website pages, conversion paths, local SEO and answer-engine visibility.Built to help: Turn performance signals into practical updates instead of reports that sit unread.
One System—and a Room to Improve It
Meet twice each month with Lateef and other roofing-company founders to compare priorities, experience and opportunities. Behind the scenes, Bums.ai connects contacts, conversations, calendars, pipeline activity and team workflows while Boss Up keeps the agreed work moving.
ONE AI-ASSISTED OPERATION · MANAGED BY BOSS UP
It Is More Than Four Line Items.
These are examples of the work and connections that can sit inside the four operating areas, subject to your agreed scope and supported channels.
Daily social publishingBlogsReels & content formatsLocal SEOAEOWebsite updatesConversion pathsAnalyticsPixel signalsAI voiceEmailSMSSocial DMsLead qualificationAppointment schedulingLead nurtureHuman handoffsCRM synchronizationPipeline visibilityTwice-monthly founder room
WEBSITE, SEARCH & MEASUREMENT
Improve What the Data Says Matters.
Boss Up reviews your website and available signals from tools such as Google Analytics and connected advertising pixels, then improves agreed priority pages across your active seven-page website-care set. Monthly work can include clearer messaging and calls to action, content and offer updates, mobile usability, local SEO and AI-search readiness.
Priorities may rotate using available traffic, conversion findings and your business requests. Selected, ready-built Boss Up lead-capture pages can also be configured within the agreed page set.
Your exact page set, deliverables, review rhythm and supported channels are agreed before you join. Daily publishing is separate from the seven-page website-care scope. Major redesigns, bespoke funnels, new features and unsupported integrations are scoped separately.
Focused by design.
Founders Club does not replace your sales team, close roofing jobs or automatically include full administrative staffing, estimating or claims work. Those specialized services remain separate when offered. The Club operates the repeatable growth work Boss Up can deliver consistently across a focused group of contractors.
Could This Take Work off Your Plate?
Start with a short fit review.
MAKE THE MEMBERSHIP TANGIBLE
What a Working Month Can Look Like.
Your exact scope is agreed before launch. After that, your regular commitment is simple: join two focused 90-minute sessions each month. Boss Up keeps the agreed system active and turns the priorities from those sessions into work.
Keep Visibility and Conversations Moving.
Publish agreed content, maintain the planned blog and search rhythm, and monitor supported conversations, appointment rules and human handoffs.
Maintain the Connected System.
Improve agreed website pages, maintain approved nurturing and scheduling workflows, and keep supported contacts, messages and pipeline activity synchronized.
Meet with Lateef and Other Founders.
Bring the priorities, bottlenecks and opportunities you want to solve. In two focused 90-minute sessions each month, compare experience, make decisions and agree on practical next steps.
We Turn Decisions into Execution.
The Boss Up team carries out the agreed recurring work and improvements. You are not handed another report or task list to manage yourself.
Two 90-minute sessions a month. Boss Up handles the agreed work between them.Request a fit review
A SIMPLE PLAN
A Clear Path from Overwhelmed
to Consistently Supported.
Confirm fit, connect and approve the supported systems, then join two 90-minute working sessions each month. Boss Up manages and improves the agreed work between them.
Request a Fit Review
Tell us where recurring work is getting stuck. We review fit, your current tools and priorities; scope, fees, terms and responsibilities are clear before you decide.
Connect & Test
We connect supported tools, prepare content and test MYRA’s call handling, booking and human handoffs before launch.
Get Recurring Execution
Boss Up carries out the agreed work, tracks activity, improves priority website pages and uses the twice-monthly founder sessions to keep practical improvements moving.
Optional support for those who want more
Want Your Own Dedicated Staff Member?
Founders Club already gives you the managed growth system described above. If you want more capacity or your own full-time virtual administrative team member, dedicated staffing is available as an optional add-on—not a requirement for joining or using Founders Club.
Founders Club members: $2,000/mo
Non-members: $2,500/mo · Up to 40 hours per week
Administrative staffing is subject to availability, fit and an agreed scope. Estimating, claims and other specialized services may be scoped separately.
Service terms: First and final month are due at the start of service. Thirty days’ written notice is required to cancel. Existing and grandfathered client arrangements remain subject to their own terms.
The conversation layer inside Founders Club
Meet the Newly Rebuilt
MYRA AI Receptionist.
MYRA combines what we learned from our earlier Kate AI receptionist and Manage Your Roofing Appointments platform. Rebuilt for the Founders Club, she helps manage supported conversations across phone, email, SMS and connected social channels, collects job details and follows the booking, escalation or handoff rules approved for your business. Boss Up configures, tests and monitors her as one part of the wider service.
Example workflow · configured and tested for your business
A Homeowner Calls
They ask about a roof inspection.
MYRA Collects Details
She gathers the job details and checks your service area.
Offer the Next Step
She follows your booking rules or approved follow-up steps.
Record & Hand Off
Job details and the next action are logged, with a handoff to your team when judgment is needed.
An illustrative workflow, not actual results. Permissions, call-recording policies, support coverage and escalation steps are agreed and tested before launch.
The tools support the service. Boss Up runs it.
Founders Club is the offer. Behind the scenes, Boss Up uses UGO for publishing and search content, MYRA for supported conversations, and Bums.ai—our contractor-configured GoHighLevel system—to connect contacts, calendars, messaging, pipeline activity and workflows.
The collaborative layer
Build the Right Room
around Your Business.
Twice each month, meet with Lateef and a focused group of roofing-company founders with different markets, business models and levels of experience. Compare what is working, solve practical problems and decide what to improve next. Between sessions, Boss Up carries out the agreed recurring work.
Invitation-only · A focused group of contractors
Boss Up Runs the System.
The Founders Improve It Together.
This is not a course, another software login or a room built around theory. It is a practical operating relationship and founder working room. Members bring different strengths—from retail and insurance work to operations, sales, technology and team building—so useful experience moves across the group instead of taking years to learn alone.
The room stays intentionally focused so members can speak candidly, share useful tools and services, test better scheduling and follow-up practices, hold one another accountable and help shape future improvements. Invitations depend on fit, participation and Boss Up’s onboarding capacity; individual service scope is agreed separately.
See Whether the Club Fits Your Business.
Before you decide
Clear Answers.
No Hidden Assumptions.
01Does this provide leads?
Content and website visibility can help people discover you; MYRA helps handle the inquiries you receive. Ads and purchased leads are outside the core program. We don’t guarantee leads, rankings or sales.
02How does this fit my staff and tools?
We review what you already use and agree on connections, changes and ownership. The program works alongside your team. Prefer to do it yourself? UGO and Bums.ai remain available separately.
03Who is the Club a good fit for?
Roofing contractors who want Boss Up to manage defined content, website, lead-conversation and workflow responsibilities—and who are willing to participate, share honestly and apply useful feedback. Fit, participation and onboarding capacity determine invitations.
04What do I still need to do?
Provide business details, agreed access and timely approvals, keep someone available for human handoffs, and participate in the twice-monthly working sessions. We agree on responsibilities and the review rhythm during setup.
05What if MYRA needs a person’s help?
Exceptions and decisions needing judgment follow your agreed escalation path. We define who receives the handoff and the support coverage before launch; AI does not replace every human decision.
06What does website care cover?
Up to seven active pages total. Core home, service, thank-you and conversion paths stay maintained. Other priority pages may rotate by agreement after roughly 60–90 days, using available traffic and conversion findings and business requests. Selected, ready-built Boss Up lead-capture pages are configured for your brand, service, area, offer and contact routing within that total.
Major redesigns, bespoke funnels, new features and unsupported or custom integrations are scoped and quoted separately. Human admin and AI estimates are separate add-ons for eligible members and grandfathered clients, with eligibility, scope and pricing reviewed individually.
Invitation-only membership
Request an
Invitation.
Tell us about your roofing business and the work you want help with. We’ll review your request, then contact you about a fit conversation.
A request does not guarantee acceptance. You’ll review scope, fees and terms before joining, with no payment or commitment from the request.
Invitation preview
Start with a Short Introduction.
Start with a short introduction so we can review your roofing business, priorities and fit.
Request an invitationSubmitting a request does not guarantee acceptance. No payment or enrollment.
Existing accounts & projects
Let’s Review
Where Things Stand.
A separate path for current work and previous-service questions.
Have a question about your current account, project or a previous service? We’ll review the agreed work, its status and the next step. Asking for an update does not change your service or agreement.
Use this separate route for current-account and previous-service questions.