Four broad operating areas
Everything works together.
Each area contains dozens of recurring posts, pages, conversations, checks, handoffs and improvements—organized and managed by Boss Up.
01 · Visibility & content
UGO social
The problem
Posting slips when customers, crews and the next job need your attention. Your business looks quieter online than it is.
What we handle
UGO’s daily automatic posting, managed setup, content tuning and stat reviews. We keep the routine publishing work moving and advise on content that needs your personal touch.
What you handle
Own incoming opportunities and sales. Supply accurate business information, job content and approvals. Any MYRA-supported DM response follows only the connected, verified workflow agreed for your account.
Out of scope
Filming, producing or starring in your personal videos and stories. We can advise; your authentic on-site footage and personal perspective come from you.
01 · Visibility & content · continued
UGO blogs
Helpful answers about your services, your area and the questions customers ask.
The problem
Writing useful articles takes time, and an outdated site gives searchers less information about your services and local expertise.
What we handle
Daily UGO articles on the agreed publishing schedule, using relevant local and service topics. We handle SEO- and AEO-oriented tuning and monitor publishing, indexing and crawlability. Articles are separate from the seven pages receiving hands-on website care.
What you handle
Confirm service areas, services and business claims. Share expertise and flag changes or content needing approval.
Out of scope
Guaranteed Google indexing, crawl frequency, rankings or AI citations. Publishing may pause when needed; our team manages adjustments rather than promising autonomous self-optimization.
02 · Conversations & appointments
MYRA
lead response
Manage Your Recurring Activities
The problem
A slow response or an unfinished conversation can leave a good inquiry waiting, especially while you’re on a roof or with a customer.
What we handle
Configure and manage prompt responses across supported, connected voice, SMS, DM and email channels. MYRA helps qualify inquiries, answer approved FAQs, check availability, book and follow up through agreed outbound and nurture workflows.
We verify integrations and human takeover/resume rules before launch, with opt-out/stop controls, human escalation and respectful, bounded follow-up.
What you handle
Keep business answers, calendars and availability accurate. Provide a person for escalations, accept handoffs and handle the appointment and sale.
Out of scope
Universal channel coverage, unlimited chasing or every judgment call. Automatic AI resumption after human inactivity is only included if verified and agreed for your setup.
03 · Website, search & performance
Website care
The problem
Broken contact paths, stale information and missed tracking make a website harder to use and its performance harder to understand.
What we handle
Initial setup and a deep dive, then ongoing care for up to seven active priority pages total, including core home, service, thank-you and conversion pages. Core inquiry paths stay maintained.
Routine work covers titles, meta descriptions, truthful schema, links, mobile calls to action, forms, phone and approved tracking, plus limited shared sitewide technical basics. Broken inquiry paths are prioritized when identified.
Within those seven pages, we configure selected, ready-built Boss Up lead-capture pages for your company brand, service, area, offer and contact routing. Existing options include Storm Damage Inspection, Active Roof Leak Help, Roof Repair & General Inspection, and Aging Roof & Replacement Planning.
What you handle
Provide access, accurate content and timely approvals. Agree the active page set and share business requests. Core pages stay maintained; other priority pages may rotate by agreement after roughly 60–90 days, using available traffic and conversion findings.
Out of scope
Major redesigns, bespoke funnels, new features, and unsupported or custom integrations are scoped and quoted separately. We agree the work and deliverables before starting.
Website review rhythm
A deeper start. A steady rhythm.
- Month 1
Set up & dig in
Initial setup, website deep dive and baseline.
- Month 2
Review twice
Two reviews to check and refine the setup.
- Month 3 onward
Review monthly
Monthly reviews and agreed care for the active pages.
Each review shows the baseline and findings, changes made, technical validation afterward, period-to-period observations where data is available, and next priorities.
04 · Connected system & founder room
Bums.ai
backbone
The problem
Scattered contacts, conversations and tools make it hard to see where an inquiry stands or what happens next.
What we handle
A customized, simplified GoHighLevel-based workspace for the program’s activity. We organize contacts, the pre-appointment pipeline and supported CRM handoff setup. Full platform tools remain accessible through secondary menus.
What you handle
Provide access, agree on the destination for handoffs and keep your team’s records current. Own the processes that run your jobs and customer delivery.
Out of scope
Full operational CRM implementation, project or production management, and unsupported or custom integrations. Custom connection work is quoted separately.
04 · Connected system & founder room · continued
Two 90-minute
working sessions
The problem
It’s easy to miss useful changes, repeat mistakes or chase AI news without knowing what matters for your business.
What we handle
Two focused 90-minute owner sessions each month to review successes, failures, stats, best practices, AI news and shared improvements. Relevant updates within the standard services are included; members receive early or priority access when offered.
What you handle
Join the discussion, bring questions and useful results, and decide which ideas fit your team.
Out of scope
Dedicated one-to-one consulting or unlimited custom work. Optional custom work is priced separately. Early access does not mean every future tool is free.
The appointment is the handoff
We manage the lead-up.
You deliver the job.
Our routine services support your team. Accurate information, access, availability and approvals keep the work moving.
Market. Respond. Qualify. Book.
We manage agreed content, lead response, qualification and booking activity, with records and a clear handoff.
Inspect. Estimate. Close. Deliver.
You handle inspections, estimates, sales, projects and customer fulfillment. Reports and handoff information support that work; after-appointment automation and full CRM operations are not included by default.
A clear fit before you join
Ready to stop managing
the growth work yourself?
We review your tools, priorities, supported connections and allowances together. You see scope and terms before deciding to join.
A fit-review request does not create a payment or enrollment.